Job Description

UFG, Inc.

Digital Marketing Systems Manager

Imagine a career where your passion meets purpose, and your work has a global impact. At United Franchise Group, we're not just offering jobs-we're offering the chance to be part of something bigger. We're looking for individuals who want to innovate, inspire, and lead in a company that's shaping the future of franchising worldwide.

For nearly 40 years, UFG has been at the forefront of franchising, growing from a small team to an international powerhouse with over 1800 locations in 60 countries. But we're just getting started, and we want you to be a part of our next chapter. Whether you're just starting out or looking to take your career to new heights, UFG offers positions at every level, with the tools and support to help you succeed.

Our headquarters in West Palm Beach, FL is more than just an office-it's a hub of creativity, collaboration, and community. Here, you'll find a culture that celebrates diversity, encourages innovation and rewards hard work. From day one, you'll be surrounded by people who are passionate about what they do and driven to make a difference.

This is more than a career-it's a calling. At UFG, we believe in taking care of our team as they take care of our franchisees. That's why we offer competitive pay, comprehensive benefits, and perks that go beyond the ordinary.

Are you ready to make your mark? Join us at UFG and be part of a team that's changing the world, one franchise at a time.

Job Description

The Digital Marketing Systems Manager is responsible for overseeing and optimizing the digital marketing infrastructure across United Franchise Group’s family of brands. Takes responsibility for Google Tag Manager issues, Meta issues, Location Management and agency request support. This role ensures the seamless integration and performance of core marketing systems, manages cross-brand digital assets, and facilitates scalable marketing execution for both franchise development and local franchisee marketing. The ideal candidate is a strategic thinker and detail-oriented systems manager with strong technical and project management skills.

• Own and manage UFG’s marketing technology stack, including Google Business Profiles, Google Tag Manager, Meta Business Manager, Google Analytics, CRM integrations, and related tools.
• Maintain user access, governance, and security across digital platforms for all UFG brands.
• Develop and maintain SOPs for digital system workflows, ensuring compliance and consistency.
• Ensure best practices and learnings are shared across all divisions (Vast, Starpoint, Gold Path, Big Flavor Brand).
• Create and manage standardized templates, dashboards, and reporting systems for marketing performance across brands.
• Coordinate with external vendors/agencies on marketing automation, paid media, SEO, and web development initiatives.
• Oversee onboarding and ongoing access for digital vendors/agencies across all tools and brands.
• Ensure consistent brand presence across all Google Business Profiles and social platforms.
• Assist brand marketing teams with system configuration for campaigns, including tracking, tagging, and attribution modeling.
• Implement and manage UTM structures, custom event tracking, and conversion pixels to ensure accurate performance reporting.
• Monitor marketing analytics dashboards and produce performance insights to help improve campaign ROI.
• Assist in data hygiene and ensure integration across CRM, email marketing, and lead gen tools is optimized.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, IT, or related field.
• 3–5 years experience in digital marketing operations, MarTech management, or similar role.
• Strong familiarity with Google Suite (Analytics, Tag Manager, Google Ads, Business Profiles).
• Experience managing Meta Business Suite, CRMs (e.g., HubSpot), and CMS platforms (e.g., WordPress).
• Excellent project management and cross-functional communication skills.
• Experience supporting a multi-brand or franchise organization is highly preferred.
• Systems thinker with a bias toward optimization and scalability.
• Strong organizational skills with a detail-first mindset.
• Ability to train others and document processes clearly.
• Resourceful, self-directed, and thrives in a fast-paced environment.

Additional Information

Once you become part of our amazing team of winners you’ll enjoy:

• Competitive compensation
• Comprehensive training to hone your skills at our headquarters
• Travel opportunities
• Medical, Dental, Vision, and Life insurance coverage
• Short- and Long-term disability insurance
• Generous time off and paid holidays
• 401(k) plan with company match
• Social gatherings and team building activities
• Leadership workshops for personal development
• Recognition for our top performers
• Philanthropy – a chance to give back to the community

Join us at United Franchise Group – a global leader for entrepreneurs!

Apply now!

All your information will be kept confidential according to EEO guidelines.

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