Job Description
Job Description:
Ready to Craft DTC Magic?
Crimson Wine Group seeks a skilled Email Marketing Specialist to lead the development and execution of omnichannel marketing campaigns. This role offers the opportunity to drive direct-to-consumer growth across our premium wine portfolio through strategic email, SMS, and web promotions.
Remote role. Does not need to reside in California.
Position Overview
As our Email Marketing Specialist, you'll take ownership of campaign management from strategy through execution, leveraging advanced CRM capabilities to deliver measurable results. You'll collaborate with cross-functional teams to create compelling customer experiences that drive engagement, conversion, and long-term brand loyalty.
Key Responsibilities
Campaign Management & Execution - Lead end-to-end campaign development on our Braze CRM platform, ensuring seamless delivery across all Crimson Wine Group brands.
Strategic Planning - Collaborate on monthly editorial calendar development, aligning campaign timing with business objectives and seasonal opportunities.
Marketing Automation – Asist with the design and deployment of customer journeys that optimize the customer lifecycle from acquisition through retention.
Performance Optimization - Implement A/B testing and analyze performance metrics to continuously improve campaign effectiveness and KPI achievement.
Customer Experience Design - Develop and manage email templates, creative assets, landing pages, and audience segmentation strategies that deliver personalized, relevant customer experiences.
Quality Assurance - Execute testing procedures for all email and SMS communications prior to deployment.
Data Analysis & Insights - Analyze customer demographics and purchase behavior patterns to inform strategic segmentation and campaign targeting decisions.
Platform Management - Manage multiple web-based systems including content management, analytics collection, e-commerce configuration, and lead capture optimization.
Continuous Improvement - Monitor campaign performance and provide data-driven recommendations for optimization and strategic enhancement.
Required Qualifications
Education & Experience: Bachelor's degree in marketing, communications, design, business, or equivalent combination of education & 3 years relevant professional experience.
Technical Expertise:
• Demonstrated proficiency with CRM marketing platforms (Klaviyo, HubSpot, Braze, or similar systems). Braze experience a plus.
• Working knowledge of image editing for digital marketing applications
• Detail detective with a passion for pristine deliverables, seamless communication, and bulletproof organizational skills that bring order to marketing chaos
• Tech Toolkit: HTML/CSS knowledge, Microsoft Office mastery, and Commerce 7 familiarity is a plus.
Industry Knowledge:
• Knowledge of wine and DTC sales practices (because passion makes perfect!)
• Proven track record of driving revenue growth through email and SMS marketing campaigns
Core Competencies:
• Strong project management capabilities with experience managing multiple concurrent initiatives
• Excellent analytical and problem-solving skills with demonstrated ability to make data-driven decisions
• Outstanding communication skills across all organizational levels
• Adaptability and flexibility in dynamic, fast-paced environments
• Strategic thinking with focus on innovative audience engagement approaches
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Job Tags
Full time, Seasonal work,